LINCOLN UNIVERSITY MBA PROGRAMME
COURSE NUMBER: BA 318
COURSE TITLE: COMMUNICATION IN LEADERSHIP AND NEGOTIATION
GROUP: 1
SUMMARY OF CHAPTER 10 (LEADING THROUGH EFFECTIVE EXTERNAL RELATIONS)
How do I relate with people outside my organization, what impressions do they have about my organization and how do I influence their impressions, do I talk to the media or not, are they allies or enemies and how do I manage and handle crisis via communication?
These are the questions in the reader’s mind that has been addressed in this chapter. The chapter looked at developing an external relations strategy, building and maintaining a positive corporate image, working with the media and handling crisis communication.
This is chapter is a must read for every CEO especially here in Nigeria where CEOs care very little about their company’s image as along as the profits come in. the situation is further pronounced in our leaders in government where corruption has become the order of the day. We must be concerned about our image both locally and internationally. It is the poor image of our government and corporate bodies that has made foreign investments scarce.
COURSE NUMBER: BA 318
COURSE TITLE: COMMUNICATION IN LEADERSHIP AND NEGOTIATION
GROUP: 1
SUMMARY OF CHAPTER 10 (LEADING THROUGH EFFECTIVE EXTERNAL RELATIONS)
How do I relate with people outside my organization, what impressions do they have about my organization and how do I influence their impressions, do I talk to the media or not, are they allies or enemies and how do I manage and handle crisis via communication?
These are the questions in the reader’s mind that has been addressed in this chapter. The chapter looked at developing an external relations strategy, building and maintaining a positive corporate image, working with the media and handling crisis communication.
This is chapter is a must read for every CEO especially here in Nigeria where CEOs care very little about their company’s image as along as the profits come in. the situation is further pronounced in our leaders in government where corruption has become the order of the day. We must be concerned about our image both locally and internationally. It is the poor image of our government and corporate bodies that has made foreign investments scarce.
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